Why most marketing audits are noise, not signal
The industry has conflated "comprehensive" with "useful." Here's the framework we use to extract decisions from data.
Trace IQ is a marketing intelligence firm for operators. We audit your digital presence, surface what's actually moving the needle, and build the roadmap to get you from current state to category leadership.
A forensic read of your marketing stack, brand positioning, and digital presence. We surface the gaps between where you are and where the market is rewarding competitors.
12-month strategic plans with quarterly milestones, channel priorities, and ROI projections. Built for founders who need a map, not another deck.
We audit everything — site, SEO footprint, brand positioning, paid performance, content, reviews, competitive landscape. Nothing gets assumed.
We translate findings into a prioritized roadmap with clear ROI projections, resource requirements, and quarterly milestones tied to business outcomes.
Optional fractional CMO engagement to execute against the roadmap — or hand-off to your internal team with full documentation and support.
Marketing strategist and product builder working at the intersection of brand, growth, and technology. Ryan leads digital audits, ROI modeling, and the strategic roadmaps that anchor every Trace IQ engagement. Background spans fractional CMO work, multi-market operations, and independent product development.
Growth operator focused on execution, channel architecture, and client success. Jesse drives business development and ensures every Trace IQ deliverable translates into measurable outcomes. Brings a deep network across SMB and mid-market operators in multiple verticals.
The industry has conflated "comprehensive" with "useful." Here's the framework we use to extract decisions from data.
Most strategic plans die in Q2. The difference between shelf-ware and shipped-work is architectural, not motivational.
The decision framework we walk every client through before we take on an engagement. Hint: it's rarely about the budget.